Archive for the ‘Industrial North Design’ Category

November 18th, 2009  Posted at   Audemars Piguet, Industrial North Design

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The Jules Audemars watch with Audemars Piguet escapement, took home the Men’s watch award at the Geneva Watchmaking Grand Prix last week. And no surprise come out for this result, for the most advanced watch escapement technologies currently available featured in the prizewinning watch. In addition, the Asian Edition Public Prize fell to the stunning model during the Asia Watchmaking Grand Prix exhibition held in Singapore this September. This model has also earned other distinctions, including the best “Horological Value” prize presented at the 3rd edition of the Tiempo de Relojes award in Mexico this October; as well as the “Best Complicated Watch” prize at the ceremony organised by VOGUE Spain.

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Philippe Merk holding the two awards with a big smile.

I think Philippe Merk, Audemars Piguet CEO, is the most lucky man in watchmaking field. It is unusual for a watch to win so many prizes or distinctions. For 2009 is Philippe Merk’s first year at the helm of the company, I can not tell whether the new CEO has brought good luck to AP or in reverse. But I am sure about that Philippe Merk has been in pleasant relationship with the prestigious watch manufacturer. In his acceptance speech, Philippe Merk warmly thanked the company’s teams in both Le Brassus and Le Locle who made this feat possible. He saluted the work and the talent of the movement designers and hardworking watchmakers in their constant quest for horological innovation.

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The model in the world spotlight, generally referred to as CHRONOAP, features the Audemars Piguet escapement presented in 2006. This most advanced technology allows it to operate lubricant-free and be both extremely efficient and shock-resistant. It runs at a ridiculously high 6hz (or 43,200 vph), nearly twice as fast as usual, which ensures enhanced chronometry and improved reliability. And it is said that this technology can eventually make its way into the AP Royal Oak Offshore 3126 calibre movement. That will be the day.

October 25th, 2009  Posted at   Industrial North Design

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Andy Shaw and Robert Silkstone, co-founders of a new luxury watch brand: Industrial North Design, are both previous automotive designers. This new brand makes it possible that the new advanced automobile science and technology infiltrates into watchmaking industry. It is not the fisrt time for this old yet fashion field to do some cooperations with other hi-tech industry. Industrial North Design is sure to promote the roundabout cooperation between watchmaking industry and automobile industry.

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A range of watches has been on the work scheme of Industrial North Design, and the first two timepieces – Britannic and Vanguard-Precision, are almost ready to start their first performance to the public.

The inspiration of Industrial North Design for watch designs, are sparked by its close relationship and rich experience with the realm of automobile. And from the debut models, we may be amazed at the stunning combination of natural world influences such as the Fibonacci sequence, Geodesic domes and the construction of the beehive, which can been seen as the impressive symbol of this new brand. And the love for manufacturing and the stubbornness for perfection can not be neglected for markng the new brand – Industrial North Design.

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A combination of traditional industrial process and ultra modern precision engineering methods is featured in the upcoming models – Britannic and Vanguard-Precision. Spark erosion, wire-EDM machining, laser engraving and CNC turning are used in the new products. Such intensive manufacture techniques, which can hardly appear in watch manufacturing industry, results in a extreme dimensional accuracy of 0.02mm and attachs the label “Limited Edition” to the debut models. The self-winding IND-ETA Caliber 2428 serves for movement in Britannic and Vanguard-Precision. Each new watch also features a made to measure calf leather strap and presentation case.

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The IND’s (short for Industrial North Design) new luxury watches will be shipped in 8 weeks at a price of £5,000 and be limited to 15 pieces each.