Recently, Bulova has introduced its new Kirkwood dive watch. To most people, even the seniors, the “Bulova Accutron” on the new watch dial is confusing. Some people believe that results from the difference of the tradition of branding between Japan and America. Because the Accutron is a separate watch brand, just owned by Bulova (Bulova is a brand under the wing of the famous Citizen Group), so according to American custom of branding, it is rare to put two brands together on the dial. In fact, we can make it sense easily by viewing the “Bulova Accutron” as the global luxury brand of the Bulova Corporation. And indeed it is.

As with the new watch, I like the concise temperament it featured. Look at the dial, you can’t find anything superfluous. The daring design of markers and tapered hands offers a exceptional readability, a excellent match to the brown embossed wave-pattern dial. With the on-dial aperture at 12 o’clock and exhibition case back, we are allowed to admire two different decorated views of its 26-jewel self-winding, mechanical movement. A glareproof sapphire protects the dial.

To present the sports style, an essential unidirectional rotating bezel is mounted on the case, and the hands and markers are luminous. The screw-down crown and screw-back case confirm a unwavering reliability and the water resistance is up to 100 meters. The case and lugs are made of stainless steel rose gold ion plating treatment. The new watch comes with a durable black polyurethane strap. It is said that there are another editions available in stainless steel finish with black dial and strap, and in two stainless steel bracelet versions with blue or silver dial.

This new fancy watch will be available in the coming holiday season. And the estimated price is in the $1,000 – $1,300 range.